New co-branding licensing opportunity will see Sanrio characters get a sweet makeover.
Sanrio collaborates with JimmyPaul and Difuzed on new collection for 45th anniversary.
Start Licensing’s Ian Downes on the importance of building long-term partnerships.
Ian Downes on missing a ride on the Hello Kitty Bullet Train.
Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.
New limited edition collection is part of 45th anniversary celebrations.
‘Back to school has been a good event for licensing over the years’.