Limited edition drinks created dedicated to Hello Kitty plus selection of other characters.
Start Licensing’s Ian Downes on the importance of building long-term partnerships.
Ian Downes on missing a ride on the Hello Kitty Bullet Train.
Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.
‘Back to school has been a good event for licensing over the years’.
New collection follows on from success of first project together last year.
New co-branded online games and merchandise to launch following deal.