How is business continuing for the industry now working from home is the new norm
New deal includes magazines and books with first titles due to launch in Q1 2021.
Start Licensing’s Ian Downes on the importance of building long-term partnerships.
Company launches first collectable cup collection including limited edition Hello Kitty cups.
Ian Downes on missing a ride on the Hello Kitty Bullet Train.
Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.
Sanrio partners with Star Editions on new ecommerce site which features exclusive merchandise.