New deal includes magazines and books with first titles due to launch in Q1 2021.
How is business continuing for the industry now working from home is the new norm
Company launches first collectable cup collection including limited edition Hello Kitty cups.
Sanrio partners with Star Editions on new ecommerce site which features exclusive merchandise.
Agency on board to expand merchandise programme for key characters in Iberia and Germany.
Start Licensing’s Ian Downes on the importance of building long-term partnerships.
Ian Downes on missing a ride on the Hello Kitty Bullet Train.
Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.
Global character and lifestyle brands star together for the first time in new mobile game.