This ad will be closed automatically in X seconds.

Barbie, L.O.L. Surprise, LEGO Super Mario Luigi among Hamleys Christmas toy picks

Hamleys has become the latest retailer to unveil its top ten toys for Christmas, with a number of licensed names getting in on the act.

This year’s selection is designed to get the whole family back together, according to the retailer’s head of buying, Victoria Kay.

There is a focus on role-play and creativity, as well as more social, educational and traditional toys.

Licensed names making the shortlist include Mattel Barbie Dream House, L.O.L. Surprise Movie Magic Doll, LEGO Super Mario Luigi and Nerf Elite Flip 2.0.

Victoria also confirmed on Retail Gazette that Hamleys had started to build stock from March onwards to make sure there is product in all of its stores.

Hamleys’ top ten toys for Christmas 2021 are:

  • Playmobil police robot
  • Shifu Orboot Earth
  • Magic Mixies Cauldron
  • Mattel Barbie Dream House
  • L.O.L. Surprise Movie Magic Doll
  • Ralleyz Warrior 3-in-1
  • LEGO Super Mario Luigi
  • Nerf Elite Flip 2.0
  • Huggables
  • Dicii Snakes and Ladders

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
UsainMM500x500
 
The world's fastest and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character....
LivyH&A500x500
 
H&A's Livy Coare on her biggest hope for Christmas and what she’s most looking forward to next year....
Reebok500x500
 
Authentic Brands Group has revealed a number of new strategic operating partners for key regions around the world following its acquisition of the Reebok brand....
HallsofIvy500x500
 
The new inclusive collection is accompanied by a marketing campaign with the tagline 'Welcome to the HALLS of IVY' and starring Beyoncé....
JJonesnew500x500
 
Redan Publishing's Julie Jones on her biggest hope for Christmas and what she’s most looking forward to next year....
HDnew500x500
 
“We’re thrilled to be continuing our glorious Duggee Adventure with BBC Studios and CBeebies."...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.