New spring/summer range from retailer sees the introduction of new products across the board.
Windows at London flagship feature licensed brands including L.O.L. Surprise and Little Baby Bum.
The Entertainer’s Rebecca Naish on reacting quickly and making the most of demand.
MGA’s unboxing toy brand takes top five spots in latest NPD listing.
Retailer also reveals nation’s favourite Christmas presents including L.O.L. Surprise, FIFA 20 and Harry Pot
The kidfluencer is notably ‘on the rise’ say members of the Toymaster marketing team.
16 licensed products were purchased every second of the year in the UK in 2017.
Harry Potter, Star Wars, Peppa Pig and L.O.L. Surprise among favourites, says NPD data.
Retailer highlights popular brands and trends in lead up to the festive season.