The Entertainer’s Rebecca Naish on reacting quickly and making the most of demand.
Toy company celebrates World Earth Day with extension of successful partnership with recycling experts.
16 licensed products were purchased every second of the year in the UK in 2017.
Sales of games and puzzles jump 240% in week ending March 21, led by Monopoly.
New spring/summer range from retailer sees the introduction of new products across the board.
Windows at London flagship feature licensed brands including L.O.L. Surprise and Little Baby Bum.
MGA’s unboxing toy brand takes top five spots in latest NPD listing.
Retailer also reveals nation’s favourite Christmas presents including L.O.L. Surprise, FIFA 20 and Harry Pot
The kidfluencer is notably ‘on the rise’ say members of the Toymaster marketing team.