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Beyoncé and adidas reveal ‘Icy Park’ collaboration

Pop star teams with sportswear giant for third time as part of the ongoing adidas x Ivy Park tie-up.

Beyoncé has teamed up with adidas for the third time as part of their ongoing collaboration on Ivy Park.

The latest collection is called ‘Icy Park’ in reference to the alpine-ready silhouettes with classic streetwear elements, reported Fashion United.

The functional garments in the new collection can be combined with matching accessories and shoes, while materials used include faux shearling and performance towel terry.

Five new footwear styles include updates to the Ivy Park Ultra Boost, while select apparel pieces and accessories include a new Ivy Park monogram. Others sport a playful ski tag print.

The collection – which launches on February 19 – is also supported by an ‘Icy Park’ multi-media campaign featuring the likes of model Hailey Bieber (pictured).

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