This ad will be closed automatically in X seconds.

Beyoncé debuts Ivy Park and adidas collaboration

Launch of new collection follows Beyoncé buying out former business partner, Philip Green.

The first collection from the new partnership between Beyoncé’s Ivy Park athleisure brand and adidas is due to hit retail from January 18, 2020.

The collaboration is the first since the pop superstar took sole control of the label – buying out former business partner, Philip Green.

The range features the first ever release of Ivy Park footwear as well as an array of ‘stylish and functional’ performance gear including gender-neutral apparel and accessories.

Items include a utilitarian jumpsuit, cargo pants, hoodie and cycling shorts, while asymmetry is seen in a dress and a coat. Harness detailing appears throughout the collection, whether as straps on a sports bra, bag or backpack.

The apparel is complemented by four footwear styles, with adidas x Ivy Park reinterpreting iconic adidas classics with statement colours and a fresh design approach.

“It is a dream come true to re-launch Ivy Park as the sole owner,” said Beyoncé. “My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

Torben Schumacher, general manager at adidas Originals and Style, added: “The first adidas x Ivy Park collection unites the vision of Beyoncé with adidas’ expertise and authenticity in sport and innovative design; the undeniable work ethic and steadfast point of view of Beyoncé shows through in every detail within the collection.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
PrimarkLionKing500x500
 
In a first for Primark in collaboration with Disney’s The Lion King, all the clothing in the collection is made using recycled or more sustainably sourced materials....
LOLHamleys500x500
 
MGA Entertainment's L.O.L. Surprise has unveiled a new shop in shop space in Hamleys on London's Regent Street....
TfLLondonSpirit500x500
 
Transport for London and London Spirit have once again teamed up ahead of the return of The Hundred, with a new London Underground-inspired playing shirt to be worn in the opening home fixture....
HumanLoveBigPicture500x500
 
"We have always looked for unique IP from different parts of the world; when we first saw Human Love, we immediately fell ‘in love’ with it and what the brand represents for all couples of all types around the world."...
MaitlandxPoate500x500
 
Maitland & Poate haș collaborated with journalist, author and founder of Mad About The House, Kate Watson-Smyth on a range of new handmade tiles....
BlueZooRSPB500x500
 
The animation studio has collaborated with GOOD Agency to craft a series of short films for the Royal Society for the Protection of Birds to support engagement with young audiences under the banner 'We Campaign Because They Can't'....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.