Rose Marketing UK has launched a new Chupa Chups freeze pop range.
The range – inspired by the brand’s popular flavours: strawberry, cola, apple and orange – has launched in the UK and France, with other European markets set to follow shortly.
Two formats are available: the Squeezee, a consumer favourite, and the Chupa Chups Strawberry Triangles.
“We are very pleased with this amazing product,” commented Marta Ballesteros, area licensing manager at Perfetti Van Melle. “These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exiting way. It will be a great success.”
Carl Richardson, head of commercial brands at Rose Marketing UK, continued: “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the UK and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”
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