This ad will be closed automatically in X seconds.

Chupa Chups teams with Rose Marketing UK on new freeze pops

Rose Marketing UK has launched a new Chupa Chups freeze pop range.

The range – inspired by the brand’s popular flavours: strawberry, cola, apple and orange – has launched in the UK and France, with other European markets set to follow shortly.

Two formats are available: the Squeezee, a consumer favourite, and the Chupa Chups Strawberry Triangles.

“We are very pleased with this amazing product,” commented Marta Ballesteros, area licensing manager at Perfetti Van Melle. “These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exiting way. It will be a great success.”

Carl Richardson, head of commercial brands at Rose Marketing UK, continued: “We are really excited to be working with Perfetti Van Melle on one of their amazing brands. Chupa Chups Freeze Pops are exceeding expectations already in the UK and France. More countries in Europe have already committed to stocking them next summer, so the future looks incredibly bright.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The retailer has officially unveiled Rita Ora x Primark - a new fashion line almost two years in the making....
With Brand Licensing Europe now just two weeks away, further details have been revealed on the location-based experiences theme....
The Get Animated Business of Animation Conference - which is due to take place on 2 October - has confirmed details of its licensing and merchandise agency panel....
WildBrain has revealed a fresh serving of sweet licensing deals, brand activations and content distribution deals for Strawberry Shortcake....
After a successful European tour and recent UK debut in Birmingham, The Friends Experience will be heading to the Theatre Of Light, The Point Square, Dublin from 24 October....
“We look forward to creating branded collaborations for the immediately recognisable Gulf brand that is regularly voted as motor racing fans' favourite livery."...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.