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First ever China Licensing Award winners crowned

Event took place in conjunction with Licensing Expo China earlier this week.

The first ever annual China Licensing Awards took place earlier this week in Shanghai, in conjunction with Licensing Expo China.

Organised by LIMA and LEC, the event aimed to celebrate the original creativity, progress and excellence of China’s licensors, licensees, retailers and more.

The winners are:

Best China Property
Super Wings – Alpha Group

Best Licensed Promotion
Angry Birds Movie – McDonald’s

Best Corporate Brand/Fashion/Lifestyle Programme
Paul Frank – Saban Brands

Best Location-based or Experiential Initiative
Goats Steps – Pleasant Goat and Big Big Wolf

Best Licensee
CBC Original Culture (Shanghai) – Paul Frank

Best Character/Film/Television/Entertainment Property
Super Wings – Alpha Group

Best Retailer
TMALL.COM – for Barbie

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