This ad will be closed automatically in X seconds.

“Gaming brands continue their march”

Matalan’s Kate Callender highlights her key brands and trends to watch going forward.

Gaming brands will continue to perform well, while newer brands such as Ryan’s World are also set for growth, according to Matalan’s buyer of childrenswear, Kate Callender.

Talking to Licensing Source Book at the judging of the product categories for The Licensing Awards, Kate said that brands which are either true classics and family entertainment – or ideally both – tick all the boxes with the consumer.

“Aladdin, Toy Story, Star Wars and Frozen are well placed to pick up on this,” Kate commented. “Gaming brands continue their march, including Minecraft, Pokémon, Fortnite and Sony.

“On the newer brands front, Roblox, Ryan’s World, Tiana and Ninja are all set for growth, underpinned by the changing dynamics of how youngsters digest content – notably through YouTube and Netflix.”

Greater importance also needs to be placed on the environmental aspects of licensed merchandise, Kate believes.

“Retailers, licensees and licensors will all have to place greater importance on the environmental aspects of the licensed merchandise they are producing and retailing, including on the packaging front as well as the materials used, such as recycled polyester for swimwear or Fair Trade cotton for apparel,” Kate commented.

This feature originally appeared in the autumn 2019 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
PBThatsNotMy500x500
 
Specialist apparel licensee, Poetic Brands has secured a new deal to design, manufacture and distribute apparel for the UK market celebrating successful children’s publishing brand, That’s Not My…...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.