We chat to Egmont’s Nicole Pearson about the growth of gaming brands in publishing.
Matalan’s Kate Callender highlights her key brands and trends to watch going forward.
16 licensed products were purchased every second of the year in the UK in 2017.
Over one billion hours of engagement spent each month.
Online platform collaborating with club on exclusive in-game outfits and items.
Including Ink Global’s Masha and the Bear launching on Tiny Pop in the UK.
Upcoming collection will see brand expand licensing programme into new area.
Including Cartoon Network revealing the celeb voices for the fourth Powerpuff Girl.
First set of titles to launch in the second half of 2018.