We chat to Egmont’s Nicole Pearson about the growth of gaming brands in publishing.
16 licensed products were purchased every second of the year in the UK in 2017.
Including Ink Global’s Masha and the Bear launching on Tiny Pop in the UK.
Upcoming collection will see brand expand licensing programme into new area.
Including Cartoon Network revealing the celeb voices for the fourth Powerpuff Girl.
First set of titles to launch in the second half of 2018.
Including Power Rangers celebrating being the number one action figure brand YTD.
Including Mattel’s Hot Wheels brand confirming its sponsorship of CarFest 2017.
New data from Childwise shows changing face of most talked about brands for 7-16s.