Primark has teamed up with health and beauty specialist H&A to launch a Grinch-themed range into stores across the globe.
The range stems from a licensed merchandise deal with Dr. Seuss Enterprises, brokered by WildBrain CPLG which represents Dr. Seuss across Europe and the Middle East and which recently announced a raft of activity.
H&A’s 2023 gift range for Primark includes an array of fun hair and beauty accessories including heatless curlers, an eye mask, false nails, hair clips, cosmetic headbands, lip mask and under eye patches.
“We are now into our third year with The Grinch and the retail interest for the brand has continued to grow,” commented Livy Coare, licensing and marketing manager at H&A. “Our extensive Primark range is in stores nationwide now and we are very proud of it. Our creative team had so much fun with the product development and combined with fantastic imagery from Dr. Seuss Enterprises, enabled us to make a range that evokes equal parts humour and nostalgia.”
John Taylor, vp Northern Europe at WildBrain CPLG, added: “The depth and breadth of our licensing programme for How the Grinch Stole Christmas is testament to the enduring popularity of this much-loved brand among audiences the world over. It was great to bring H&A and Dr. Seuss together to develop The Grinch further into the health and beauty space this year with their range for Primark, and we hope fans will be green with envy about this year’s collection.”
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