‘Most diverse line-up we’ve seen for years’ says brand director Anna Knight.
A host of retailers have pledged their support for Brand Licensing Europe’s Retail Mentoring Programme for 2017 – with brand director Anna Knight saying the line-up is the most diverse they’ve had for years.
Stand out additions to the programme include online retailer Character.com, specialist toy buying group Toymaster, M&Co, Morrisons, Odeon and UCI Cinema Group.
Anna commented: “This year, we have worked hard to recruit retailers in new categories and in so doing have also seen growth in the number of designers, marketers and merchandisers joining the programme.
“It’s the most diverse line-up we’ve seen for a number of years.
“We would urge any retailers who are looking to learn more about licensing to sign-up before we reach capacity – which seems imminent.”
Teams from The Entertainer, Blackpool Pleasure Beach, Halfords, Matalan and Sainsbury’s Tu are also confirmed for the 2017 programme.
Head of licensing at Tesco, Rachel Wakley, said: “We are delighted to support the retail mentoring initiative.
“We have nominated a number of our colleagues to be a part of the programme, as it offers a unique insight into the world of licensing that is impossible to get anywhere else.
“As it is an on-going programme throughout the year, the scheme enables participants to experience many different aspects of our industry, as well as broaden their network and experience.”
For the first time, the retailers who complete the course will receive CPD accreditation which will help to enhance their individual career paths.
Anna continued: “It’s fantastic to have the opportunity to enhance these young professional’s careers and skill sets within licensing. They are after all the future of this industry.”