Just Play is using two of Hamleys windows to showcase its new Disney Mickey & Minnie and Sesame Street Elmo lines.
The Disney window features larger than life versions of character play-sets for both Mickey and Minnie. Child size versions are available to buy on the first floor of Hamleys in the preschool section.
In addition, there is also a giant stylised version of Mickey from the Just Play Disney Doorables ranges.
Meanwhile, the second window marks the launch of Just Play’s Potty Time Elmo. The giant Elmo mirrors the potty training scene, made famous via YouTube with 23 million views to date, as he masters his potty training skills for all of Regent Street to see.
A range of Sesame Street plush and learning toys are also available to buy in-store.
“We’re delighted to have kicked off 2023 with the brilliant windows at Hamleys flagship store, showcasing two of our biggest brands this year,” commented Anna Chapman, vp marketing and licensing at Just Play. “We have many new fantastic products coming and are delighted to share the magic of play and much-loved characters with Hamleys’ customers.”
The window installations will be in place for the next four weeks.