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Key brands and retailers ready as Brand & Lifestyle Licensing Awards 2024 nears

Over 400 licensors, brands, retailers and industry executives are readying for this week’s Brand & Lifestyle Licensing Awards 2024.

Taking place on Thursday 25 April at the Royal Lancaster London Hotel, media entrepreneur, podcaster, writer and performer, Cally Beaton will be taking charge of proceedings.

A host of retail names including Boots, DFS, Dunelm, FatFace, Habitat, Homebase, Iceland, Matalan, Next, Primark, Sainsbury’s, Tesco, TJ Morris and Tu will be among the attendees celebrating the achievements of the brand and lifestyle sectors over the past 12 months.

You can check out the full list of 2024 finalists by clicking here.

To whet your appetite even further, you can read the 2024 brochure ahead of Thursday by clicking here.

There is still time to grab a last minute ticket to the B&LLAs 2024. Please contact Clare at Createvents on or call 0118 334 0085, or you can reserve and pay online at the Max Publishing Digital Box Office.

Headline sponsor of the Brand & Lifestyle Licensing Awards 2024 is Brand Licensing Europe, while the event is also supported by Licensing International.

Category and associate sponsors include: Beanstalk,, Brandgenuity, CAA Brand Management, emoji, Golden Goose, Hearst UK, Lisle Licensing, London Stationery Show, Metrostar, National Gallery, Natural History Museum, Perfetti Van Melle, Pink Key Licensing, Poetic Brands, Products of Change, RHS, Sanderson Design Group, Sara Miller London, Seminal, Smiley, Spring Fair 2025 and Start Licensing.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
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