Licensed toiletry specialist, Kokomo has debuted a new collaboration with Mattel’s Barbie brand.
The new health and beauty collection aims to celebrate the diverse dolls, Barbie logos and graphics, as well as encompassing the Kokomo brand missions of ‘Be Kind to Your Mind’ and ‘Just As You Are’.
Comprised of 17 products, the collection has launched exclusively at Primark across accessories, skincare and cosmetics. The range has been designed to be a one stop shop for adult Barbie fans, with items priced from £1.50 to £7.
“We are delighted to be working with Mattel on such an iconic brand with an important message to inspire and empower,” commented Laura Jealous, sales and marketing director at Kokomo. “Working together we have designed a beautiful collection of health and beauty products which we can’t wait to see in stores.”
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