This ad will be closed automatically in X seconds.

Laura Ashley brand makes its return to the fashion category

Laura Ashley is back in the fashion category – unveiling a new 47-piece spring collection launching online this month and with Next.

The collection draws on the heritage brand’s signature prints and is influenced by its archive from the 50s and 60s, reported The Industry.Fashion.

It includes dresses, blouses, trousers, shorts and skirts with classic patterns such as Salterbeck Posy, Linaria, Wild Cherry and Camelot featuring.

The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia.

“Fashion has always been a key pillar for the Laura Ashley brand, so it’s a huge moment for the business that we’re introducing this new collection,” commented Carolyn D’Angelo, senior md at Gordon Brothers Brands and president at Laura Ashley Global. “The range will cement our position as a leading global lifestyle brand and help us reach new customers across the UK.”

The return to fashion follows the acquisition of the Laura Ashley brand by Gordon Brothers in 2020. As part of that deal Gordon Brothers acquired Laura Ashley’s vast archive, featuring 98,000 pieces.

Following the acquisition, it secured a deal with Next to launch homewares across its stores, while IMG was brought on board to expand homewares globally and make a return to the fashion category.

The Laura Ashley brand has a bumper crop of nominations at this year’s Brand & Lifestyle Licensing Awards, which are taking place on Thursday 25 April at the Royal Lancaster London.

You can check out the full list of finalists here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Poetic is now planning a wide range of babywear, accessories, maternity wear, family apparel, footwear and luggage for the brand, inspired by the colourful and positive imagery associated with Sesame Street throughout its many decades....
Initial Boat Rocker properties that Firefly will be representing in the US include Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula....
New RHS licensee, Willsow will highlight its range of RHS Plantable Seed Paper Calendars and Plantable Christmas Crackers, while established partner Moorcroft will present its newest range of RHS art pottery....
The collaboration sees Hasbro adopting Fabacus' technology, Xelacore, to enhance its data management capabilities worldwide, initiating with a phased regional rollout across Europe, the Middle East and Africa....
With season three now streaming on Netflix, the Regency era of Bridgerton has been inspiring a number of licensees across some key categories....
Jazwares has revealed a significant milestone in the company’s European growth strategy by opening its latest wholly owned office in Bilbao, Spain, to service the Iberian market in 2025....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.