The LEGO Group, Illumination and Universal Products & Experiences have confirmed that they are in fact partnering on something new – although not a giant Minion, as a recent April Fools post on social media would suggest.
To celebrate the 3 July release of Illumination’s Despicable Me 4, the newest chapter in the biggest global animated franchise in history, the partnership is launching new LEGO Despicable Me 4 sets.
The new range of four products includes two sets that were revealed in a sneak-peek video clip today (3 April). The first set is the LEGO Despicable Me 4 Minions and Gru’s Family Mansion with its iconic architecture and beloved movie items, such as the red couch, fireplace and rocket-style bedroom, as well as a brightly coloured tree house.
The second set is a Brick-Built Gru with dancing Minions – complete with a ukulele-playing Mel and Kevin, armed with his fart gun. Fans will need to wait a bit longer for the unveiling of the entire line-up and hidden easter eggs.
The LEGO Despicable Me 4 products will be available from 1 May.
“Using the LEGO brand’s creativity and endless possibilities, this partnership between Illumination, Universal Products & Experiences and the LEGO Group celebrates fun storytelling,” commented Solvita Akmene, designer at the LEGO Group. “Fans told us they were really missing LEGO Minions and we are happy to bring this world of mischievous fun back to them, through exciting new play experiences. We hope the new sets will delight any fan – small or big.”
Rafael Macias, evp and global commercial officer at Universal Products & Experiences, continued: “Illumination’s Despicable Me franchise is beloved by fans across the globe, and our partnership with the LEGO Group brings together two iconic brands.
“The LEGO Despicable Me 4 sets offer new storytelling opportunities and provide imaginative ways to bring to life the joy, action and sweet-but-subversive humor of this record-setting franchise. We’re as excited as the fans for Despicable Me 4 and can’t wait for their reaction to the new film-inspired LEGO sets.”
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