This ad will be closed automatically in X seconds.

LEGO and Illumination team on new Gru and Minions sets ahead of Despicable Me 4

The LEGO Group, Illumination and Universal Products & Experiences have confirmed that they are in fact partnering on something new – although not a giant Minion, as a recent April Fools post on social media would suggest.

To celebrate the 3 July release of Illumination’s Despicable Me 4, the newest chapter in the biggest global animated franchise in history, the partnership is launching new LEGO Despicable Me 4 sets.

The new range of four products includes two sets that were revealed in a sneak-peek video clip today (3 April). The first set is the LEGO Despicable Me 4 Minions and Gru’s Family Mansion with its iconic architecture and beloved movie items, such as the red couch, fireplace and rocket-style bedroom, as well as a brightly coloured tree house.

The second set is a Brick-Built Gru with dancing Minions – complete with a ukulele-playing Mel and Kevin, armed with his fart gun. Fans will need to wait a bit longer for the unveiling of the entire line-up and hidden easter eggs.

The LEGO Despicable Me 4 products will be available from 1 May.

“Using the LEGO brand’s creativity and endless possibilities, this partnership between Illumination, Universal Products & Experiences and the LEGO Group celebrates fun storytelling,” commented Solvita Akmene, designer at the LEGO Group. “Fans told us they were really missing LEGO Minions and we are happy to bring this world of mischievous fun back to them, through exciting new play experiences. We hope the new sets will delight any fan – small or big.”

Rafael Macias, evp and global commercial officer at Universal Products & Experiences, continued: “Illumination’s Despicable Me franchise is beloved by fans across the globe, and our partnership with the LEGO Group brings together two iconic brands.

“The LEGO Despicable Me 4 sets offer new storytelling opportunities and provide imaginative ways to bring to life the joy, action and sweet-but-subversive humor of this record-setting franchise. We’re as excited as the fans for Despicable Me 4 and can’t wait for their reaction to the new film-inspired LEGO sets.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfashion500x500
 
The new collection has been produced in partnership with Laura Ashley and Next and was facilitated by IMG, which acts as its licensing representative for fashion in the UK, Europe, Australia, New Zealand and Asia....
NGcoin500x500
 
Designed by Edwina Ellis - designer, engraver and printmaker for The Royal Mint - the coin portrays the iconic National Gallery building in Trafalgar Square, London....
LaverCup500x500
 
Under the multi-year deal, Fanatics will make available a new range of dedicated merchandise for the tennis tournament for fans across the globe....
RubiesYoungJedi500x500
 
"With this epic series, we are anticipating a brand-new wave of new Star Wars fans."...
Bangoberry500x500
 
The new unisex animal-based property has a collection of 90 skus across gifting and back to school ranges....
CallyBeatonB&LLAs500x500
 
Media entrepreneur, podcaster, writer and performer, Cally Beaton has been confirmed as host of the Brand & Lifestyle Licensing Awards 2024....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.