The brand has replaced its traditional chickpea smile graphic on-pack with a Minion character
“There is always a ‘Plan B, C and D’ now! We have never been m
Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s
Start Licensing’s Ian Downes takes a look at how John Lewis is using lifestyle
Start Licensing’s Ian Downes on how the vibrant music merchandising landscape has grown.
The promotion will see the characters starring on over 13 million packs of Florette salads.
Illumination and Universal Brand Development have collaborated with the Italian luxury brand to launc
Start Licensing’s Ian Downes takes a day trip to Blackpool Pleasure Beach.
Start Licensing’s Ian Downes looks at how licences were used for Valentine’s Day.