Lush is continuing its journey into the licensing space, teaming up with Mattel and Barbie on a new collaboration which celebrates the colour pink in all its glory.
The handmade, cruelty free cosmetics specialist has launched a complete range of self-care in Barbie’s quintessential pink hue.
“Partnering with an icon like Barbie is truly a dream come true for Lush,” commented Melody Morton, creative concepts director at Lush Cosmetics. “Barbie continues to push boundaries and doesn’t let anyone underestimate her abilities. We imagined what Barbie’s self-care routine would look like and created this range, meant to be used and loved by all. The collection is for everyone who wants to embrace the power of the colour pink.”
The assortment features ‘naked’ products that don’t require any packaging – from soaps to bath bombs and bubble bars.
Products in packaging will be part of the brand’s closed-loop recycling programme, Bring It Back, which encourages customers to bring their empties to a local Lush shop for money off their same day purchase, or five empty pots for a free Fresh Face Mask.