Marvel Avengers sets among LEGO top performers

Licensed IP helps company to deliver top line growth in the first half of 2019.

The LEGO Group has reported top line growth for the first half of 2019, with licensed lines including Star Wars and Marvel Avengers contributing.

Global consumer sales grew 5% compared to the same period in 2018, while revenue for the first half grew 4% to DKK14.8 billion. In constant currency, revenue grew 2% compared with the same period in 2018.

However, operating profit declined 16% to DKK3.5 billion, while net profit of DKK2.7 billion was a drop of 12% (driven by significant investments in long-term growth).

Consumer sales in established markets such as the Americas and Western Europe grew in single digits. China – a strategic growth market for the LEGO Group – continued its strong double-digit growth in consumer sales.

Top selling themes during the first half of the year were a mix of homegrown and partner IP. LEGO Marvel Avengers sets (pictured) performed especially strongly, while LEGO Movie 2 and LEGO Star Wars products also contributed to consumer sales growth.

The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world. The Group will continue to invest in China and is on track to have more than 140 stores in 35 cities by the end of 2019.

It will also open an office in Mumbai in early 2020 from where the Group will expand its presence in India.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
PantoneMochaMousse500x500
 
There are a number of official partners for Color of the Year, with products ranging from mobile phones, fabrics and home fragrances through to web design assets....
StarlightDoubleThreat500x500
 
Andrew Lloyd Webber’s The Really Useful Group has unveiled a new collaboration with independent roller skate emporium, Double Threat Skates, celebrating the iconic Starlight Express....
EvilDead1800x600
 
The deal - which excludes Army of Darkness - will see Studiocanal handle the franchise for licensing rights in all categories....
MiraculousAshleyHeath500x500
 
Heath Kenny has been named chief content officer, while Ashley Depp joins as senior vice president of marketing and franchise....
ArgosBlackFriday500x500
 
Following its biggest shopping day of the year, Argos has shared insights on how the UK shopped this Black Friday, including top selling products, the busiest hour for shopping and more....
OhhDeerV&A500x500
 
Ohh Deer is expanding into the museums sector, welcoming V&A and Natural History Museum to its portfolio....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.