This ad will be closed automatically in X seconds.

Marvel Avengers sets among LEGO top performers

Licensed IP helps company to deliver top line growth in the first half of 2019.

The LEGO Group has reported top line growth for the first half of 2019, with licensed lines including Star Wars and Marvel Avengers contributing.

Global consumer sales grew 5% compared to the same period in 2018, while revenue for the first half grew 4% to DKK14.8 billion. In constant currency, revenue grew 2% compared with the same period in 2018.

However, operating profit declined 16% to DKK3.5 billion, while net profit of DKK2.7 billion was a drop of 12% (driven by significant investments in long-term growth).

Consumer sales in established markets such as the Americas and Western Europe grew in single digits. China – a strategic growth market for the LEGO Group – continued its strong double-digit growth in consumer sales.

Top selling themes during the first half of the year were a mix of homegrown and partner IP. LEGO Marvel Avengers sets (pictured) performed especially strongly, while LEGO Movie 2 and LEGO Star Wars products also contributed to consumer sales growth.

The LEGO Group is stepping up investments to expand its global physical and digital footprint in order to reach more children around the world. The Group will continue to invest in China and is on track to have more than 140 stores in 35 cities by the end of 2019.

It will also open an office in Mumbai in early 2020 from where the Group will expand its presence in India.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.