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McDonald’s appoints IMG to grow global licensing programme

IMG has revealed a new multi-year deal as McDonald’s exclusive global licensing representative.

Through the collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally.

Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognised brands in the world and has become an integral part of global culture.

IMG will draw inspiration from the brand’s rich legacy, global scale and visual identity to develop an ‘authentic and culture-forward’ licensing programme that reflects the universal experiences of McDonald’s fans.

“McDonald’s is at its best when we invite our fans to make the brand their own,” commented Jennifer DelVecchio, senior director, global alliances at McDonald’s. “IMG has an incredible reputation in the licensing industry. We’re excited to bring our fans unique licensing opportunities that further connects our brand with their fandoms. We have only begun to scratch the surface with our licensing and cannot wait to see the places we will go with IMG at the helm.”

Ricky Yoselevitz, svp of licensing at IMG, continued: “Few brands can claim to truly shape culture the way McDonald’s does. With an unmatched presence across media, music, sports, fashion and more, McDonald’s is deeply woven into our social fabric.  We are excited to combine our expertise with McDonald’s unparalleled brand reach and recognition to create a robust, meaningful licensing programme. From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,”

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