M&Co highlights 2018 success stories

Julia Redman talks Peter Rabbit, The Gruffalo, Pokémon and sequins.

M&Co has highlighted some of the licences which have been starring in its stores during 2018.

Speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards, Julia Redman (pictured), head of buying kidswear, Kylie, menswear and home, said that it had been a “stand out” year for Peter Rabbit.

“The traditional design for newborns has been outstanding,” Julia commented. “The joy it is totally appeals to the older consumer while the youngsters respond positively to its clean, healthy image.

“Guess How Much I Love You and The Gruffalo have also been strong for us, while higher up the age groups, gaming properties, such as Pokémon and Minecraft have done well.”

Julia also added: “And it is two way sequins everywhere.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Magic Light Pictures is gearing up for World Book Day on Thursday 7 March as The Gruffalo and Friends and Pip and Posy get ready to bookmark the event with a host of products, promotions and activations....
Emma Hardie, who is currently commercial director, global entertainment for BBC Studios, will join Aardman in the newly created role of executive commercial and brand director in April....
There is just one week remaining to get your entries and nominations in for the Brand & Lifestyle Licensing Awards 2024 – with the entry portal due to close on Friday 8 March....
The exclusive collaboration is aiming to encourage people to not take things so seriously, and features unique baubles in the bubble of Mallet London's Neptune silhouette which bounce and roll around as you walk....
The National Gallery x Marmalade Masterpiece Collection has reimagined iconic paintings as scented fragrance, with the collection available in candle and diffuser formats from the end of March....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.