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My 2018 highlights: Katie Price

Hachette’s licensing director talks PJ Masks, Enid Blyton and World Book Day.

As we near the start of the third month of 2018, the licensing industry has certainly enjoyed a buoyant start to the year.

But what else will the upcoming months hold?

We asked some industry faces to share their highlights for 2018, on both a professional and personal level – from new movie launches and tackling fresh business sectors, to cycling and running challenges and even taking up golf.

Today: Katie Price, licensing director, Hachette Children’s Group

“For me, highlights for 2018 will include a wider roll out of product for PJ Masks and a bigger range of publishing from us to take this brand to the next level.

Our licensing out is also really growing. Enid Blyton merchandise has got off to a great start with Bulldog and there’s so much more to come. I can’t wait to see all the new categories launch, especially the dress up from Smiffy’s for World Book Day.

I will be half way through my third year working at Hachette in 2018. I feel very proud to work here – Hachette is such a forward thinking, supportive and exciting place to be right now and every day I still think ‘wow’ when I walk through the door. My older daughter Orla will also be turning ten, which I can’t really get my head around!”

This feature originally appeared in the spring 2018 edition of Licensing Source Book. Click here to read the full publication.

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