Hachette’s licensing director talks PJ Masks, Enid Blyton and World Book Day.
As we near the start of the third month of 2018, the licensing industry has certainly enjoyed a buoyant start to the year.
But what else will the upcoming months hold?
We asked some industry faces to share their highlights for 2018, on both a professional and personal level – from new movie launches and tackling fresh business sectors, to cycling and running challenges and even taking up golf.
Today: Katie Price, licensing director, Hachette Children’s Group
“For me, highlights for 2018 will include a wider roll out of product for PJ Masks and a bigger range of publishing from us to take this brand to the next level.
Our licensing out is also really growing. Enid Blyton merchandise has got off to a great start with Bulldog and there’s so much more to come. I can’t wait to see all the new categories launch, especially the dress up from Smiffy’s for World Book Day.
I will be half way through my third year working at Hachette in 2018. I feel very proud to work here – Hachette is such a forward thinking, supportive and exciting place to be right now and every day I still think ‘wow’ when I walk through the door. My older daughter Orla will also be turning ten, which I can’t really get my head around!”
This feature originally appeared in the spring 2018 edition of Licensing Source Book. Click here to read the full publication.
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