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Myprotein and Marvel embark on new multi-year collaboration

Sports nutrition brand, Myprotein has secured a multi-year global collaboration with Marvel which will see the introduction of a number of character-inspired sports nutrition ranges to ‘catapult active lifestyles into another realm’.

To celebrate the collaboration, Myprotein has been inviting fans to ‘choose your superpower’ from a range of character boxes which include variations of its bestselling Clear Whey, in addition to bespoke collectable shakers.

The Clear Whey products are named after four characters in the Marvel Universe: Black Panther (blue raspberry flavour); Spider-Man (raspberry and strawberry); Hulk (green plum and kiwi); and Captain Marvel (orange, mango and tropical).

Like traditional Myprotein Clear Whey, all Marvel Clear Whey products feature 20g of protein per serving, low sugar count and an overall juicy flavour.

“Marvel is a global brand with a very dedicated fan base, and we are thrilled to be collaborating with them in such a creative way during our 20th anniversary year,” commented Neil Mistry, ceo at Myprotein. “This collaboration not only showcases the growth of Myprotein over recent years, enabling us to explore new spaces that protein alone wouldn’t allow; it is also rooted in a shared affinity for the unconventional, and a belief in the power of inclusivity and community – something that resonates strongly with us as a brand.”

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