Start Licensing’s Ian Downes takes a look at how World Book Day has had
Back to Basics, Be Authentic, Tween Takeover, Macro to Micro and Pop Culture Lifestyle h
Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play
MV Sports’ Phil Ratcliffe on the licences which are in big demand right now.
Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over
NPD’s UK License Tracker looks at the consumer’s love affair with superheroes.
Ian Downes is impressed by some examples of licensee flexibility this week.
The company’s consumer products business saw operating income reach $564 million during the period.
New research from WIPO shows the Caped Crusader is the most used franchise character