Start Licensing’s Ian Downes finds some good examples of how companies are embracing more vari
Start Licensing’s Ian Downes takes a look at how World Book Day has had
Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play
Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over
Swarovski has created eight jewellery pieces, five crystal figurine collectables and a set of stick
NPD’s UK License Tracker looks at the consumer’s love affair with superheroes.
Ian Downes is impressed by some examples of licensee flexibility this week.
Back to Basics, Be Authentic, Tween Takeover, Macro to Micro and Pop Culture Lifestyle h
MV Sports’ Phil Ratcliffe on the licences which are in big demand right now.