Myprotein has secured a multi-year global collaboration with Marvel which will see the introduction

Start Licensing’s Ian Downes finds some good examples of how companies are embracing more vari

Start Licensing’s Ian Downes takes a look at how World Book Day has had

Start Licensing’s Ian Downes switches supermarkets this week and finds further evidence of licensing play

Start Licensing’s Ian Downes spots ways in which Disney’s Frozen 2 is taking over

NPD’s UK License Tracker looks at the consumer’s love affair with superheroes.

Ian Downes is impressed by some examples of licensee flexibility this week.

Swarovski has created eight jewellery pieces, five crystal figurine collectables and a set of stick

Back to Basics, Be Authentic, Tween Takeover, Macro to Micro and Pop Culture Lifestyle h