This ad will be closed automatically in X seconds.

New data reveals London’s most Googled video game characters

New research has revealed London’s favourite video game characters, with Pac-Man taking the top spot and Sonic the Hedgehog and Pikachu ranking second and third respectively.

The study – which was conducted by online casino guide, Casino Bonus – analysed Google search data from the past five years across London to determine which video game characters were the most searched for.

Pac-Man came out on top, receiving 27,100 average monthly searches in London. Sonic the Hedgehog was the second most popular character, with 22,200 searches every month, while Pikachu from the Pokémon franchise was third with 18,100 searches.

FaveGameCharacters

Tomb Raider’s Lara Croft and Kirby from the Kirby franchise made up the rest of the top five, with 9,900 and 8,100 average monthly searches respectively.

“A video game character can often become so popular that it can transcend its original franchise and game, taking on its own identity in popular culture, as we have seen with Pikachu and many others,” commented a spokesperson from Casino Bonus. “This data offers an interesting look into which gaming characters resonate the most with Brits.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAswinners500x500
 
The winners of The B&LLAs 2024 were announced this afternoon (Thursday 25 April) at a glittering awards event, held at the Royal Lancaster London....
Monpoke500x500
 
The Pokémon Company International has launched monpoké - an expression featuring curated, Pokémon-branded baby and toddler offerings - for the first time outside of Asia....
B&LLAstrophylineup500x500
 
Guests at the Brand & Lifestyle Licensing Awards tomorrow (Thursday 25 April) will have the chance to win a host of prizes, which have generously been donated for the raffle in aid of The Light Fund....
BLE24500x500
 
As we enter the five-month countdown to BLE, 157 companies have already been confirmed to exhibit, including six first timers - 24h Le Mans, The British Museum, Animaj, Cardio Bunny, Merchantwise Group and Unicast....
Molanggaming500x500
 
The gaming agency will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience....
CharacterExchangerthumbnail500x500
 
Licensors and licensees down tools for some pre-Vegas Licensing Expo networking....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.