New data reveals London’s most Googled video game characters

New research has revealed London’s favourite video game characters, with Pac-Man taking the top spot and Sonic the Hedgehog and Pikachu ranking second and third respectively.

The study – which was conducted by online casino guide, Casino Bonus – analysed Google search data from the past five years across London to determine which video game characters were the most searched for.

Pac-Man came out on top, receiving 27,100 average monthly searches in London. Sonic the Hedgehog was the second most popular character, with 22,200 searches every month, while Pikachu from the Pokémon franchise was third with 18,100 searches.

FaveGameCharacters

Tomb Raider’s Lara Croft and Kirby from the Kirby franchise made up the rest of the top five, with 9,900 and 8,100 average monthly searches respectively.

“A video game character can often become so popular that it can transcend its original franchise and game, taking on its own identity in popular culture, as we have seen with Pikachu and many others,” commented a spokesperson from Casino Bonus. “This data offers an interesting look into which gaming characters resonate the most with Brits.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
ArgosBlackFriday500x500
 
Following its biggest shopping day of the year, Argos has shared insights on how the UK shopped this Black Friday, including top selling products, the busiest hour for shopping and more....
OhhDeerV&A500x500
 
Ohh Deer is expanding into the museums sector, welcoming V&A and Natural History Museum to its portfolio....
PaddingtonRowingBlazers500x500
 
The capsule is highlighted by two pieces directly inspired by Paddington's own wardrobe....
RubiesBluey500x500
 
The deal marks a significant expansion of Rubies' existing licensing for Bluey products in Australia....
PlayDohStarWars500x500
 
Play-Doh and Star Wars have 'Doh-ified' iconic characters from the Star Wars franchise with two new play-sets featuring the likes of the Mandalorian, Grogu, Luke Skywalker and Darth Vader....
job
 
Hearst UK is looking to expand its team with the hiring of a licensing assistant....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.