Company teams with The Pokémon Company International to launch its first European collaboration.
Online custom shirt service now available in five European countries, Canada, Australia and NZ.
Collaboration features Pikachu Pokédex No.025 to celebrate shock-resistant watch milestone.
Range of PEZ candy dispensers launch in Europe, US, LATAM, Australia.
Characters including Pikachu and Charmander inspire part of AW19 collection.
Regent Street store will be running activities on November 17 and 18.
Collaboration with designer sees Pikachu star at New York Fashion Week.
Super Mario, Pokémon, Pac-Man all star in retailer’s new licensed offering.
Orchard Books imprint to publish three Pokémon books in November.