This ad will be closed automatically in X seconds.

News extra: More licensing news from this week

Including Bits and Pixels teaming with footwear brand Palladium on new Destiny line.

The Source rounds up more news from the licensing industry across the globe from the week.

Bits and Pixels has revealed a new collaboration between MMO Destiny and French footwear brand, Palladium. The company has created two boots inspired by new expansion, Shadowkeep, and its Moon destination. One design features the sci-fi Lunar Crew iconography, while the other references the Taikonaut helmet (a piece of armour which is steeped in Destiny lore).

Walker Books is planning a number of celebrations for Maisy Mouse on the character’s 30th anniversary. With global book sales of more than 38m copies of over 300 titles in a wide range of formats, Maisy Mouse is a preschool favourite. The birthday celebrations will look to build on this popularity, starting with a new logo including the tagline ‘Celebrating 30 years of Maisy. Friends. Learning. Fun.’ A new style guide has been created, while promotional events will also be part of the celebrations.

Magic Light Pictures‘ Christmas special Zog has been nominated for an International Emmy in the Kids Awards Best Animation category. The nomination follows on from the company’s win in the same category in 2018 with Revolting Rhymes. The winners of the accolades will be announced on March 31, 2020 during MIPTV.

To celebrate the launch of El Camino: A Breaking Bad Movie on Netflix, Sony Pictures Consumer Products has unveiled its worldwide licensing and merchandising campaign. As part of the plan, a Breaking Bad Experience has opened in West Hollywood, California, while there is also a collaboration with K-Swiss on footwear and online retailer Araca has added new merchandise. Additional licensees include FTX, Issac Morris and USAopoly.

Moominvalley – the adaptation of Tove Jansson’s Moomin stories – has been awarded Best Animated Kids Programme at the Content Innovation Awards in Cannes.

Endemol Shine China has secured a new licensing partnership for Mr Bean with local licensing agency, Medialink. The deal will see the agency explore opportunities for the popular brand in the Greater China territory with experiential, apparel and toys being key categories.

Atlantyca Entertainment has secured a deal with Ravensburger to create a range of School of Roars jigsaw puzzles. The range will launch in Italy in time for the Christmas season.

Stryking Entertainment (a subsidiary of Animoca Brands) has teamed with German football club FC Bayern Munich on a licensing partnership for digital collectables based on the club’s players. The deal kicks off with players including Manuel Neuer, Robert Lewandowski, Philippe Coutinho and Lucas Hernández among others.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
DavidHarrisonPyramid500x500
 
Pyramid International has welcomed David Harrison as its new commercial director for the grocer, independent and export channels....
JuventusFanatics500x500
 
The partnership - one of the most comprehensive and ambitious club deals ever agreed in sports merchandising - will run until the end of the 2034/2035 season, with Fanatics working alongside Juventus to grow its brand and merchandise offering to fans....
PPSA24500x500
 
We’re now into the final week of June, so that means the entry deadline for the Progressive Preschool Awards is perilously close … Friday 28 June, in fact... have you got your entries in yet?...
FriendsKrispyKreme500x500
 
Krispy Kreme has followed up recent collaborations with Dolly Parton and PrettyLittleThing, launching four new doughnuts to celebrate 30 years of Friends....
JLPLuluGuinness500x500
 
Following the first sellout Lulu Guiness bag last September in Waitrose, the two British brands have collaborated once again on a second statement tote....
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.