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News extra: More licensing news from this week

Including Bits and Pixels teaming with footwear brand Palladium on new Destiny line.

The Source rounds up more news from the licensing industry across the globe from the week.

Bits and Pixels has revealed a new collaboration between MMO Destiny and French footwear brand, Palladium. The company has created two boots inspired by new expansion, Shadowkeep, and its Moon destination. One design features the sci-fi Lunar Crew iconography, while the other references the Taikonaut helmet (a piece of armour which is steeped in Destiny lore).

Walker Books is planning a number of celebrations for Maisy Mouse on the character’s 30th anniversary. With global book sales of more than 38m copies of over 300 titles in a wide range of formats, Maisy Mouse is a preschool favourite. The birthday celebrations will look to build on this popularity, starting with a new logo including the tagline ‘Celebrating 30 years of Maisy. Friends. Learning. Fun.’ A new style guide has been created, while promotional events will also be part of the celebrations.

Magic Light Pictures‘ Christmas special Zog has been nominated for an International Emmy in the Kids Awards Best Animation category. The nomination follows on from the company’s win in the same category in 2018 with Revolting Rhymes. The winners of the accolades will be announced on March 31, 2020 during MIPTV.

To celebrate the launch of El Camino: A Breaking Bad Movie on Netflix, Sony Pictures Consumer Products has unveiled its worldwide licensing and merchandising campaign. As part of the plan, a Breaking Bad Experience has opened in West Hollywood, California, while there is also a collaboration with K-Swiss on footwear and online retailer Araca has added new merchandise. Additional licensees include FTX, Issac Morris and USAopoly.

Moominvalley – the adaptation of Tove Jansson’s Moomin stories – has been awarded Best Animated Kids Programme at the Content Innovation Awards in Cannes.

Endemol Shine China has secured a new licensing partnership for Mr Bean with local licensing agency, Medialink. The deal will see the agency explore opportunities for the popular brand in the Greater China territory with experiential, apparel and toys being key categories.

Atlantyca Entertainment has secured a deal with Ravensburger to create a range of School of Roars jigsaw puzzles. The range will launch in Italy in time for the Christmas season.

Stryking Entertainment (a subsidiary of Animoca Brands) has teamed with German football club FC Bayern Munich on a licensing partnership for digital collectables based on the club’s players. The deal kicks off with players including Manuel Neuer, Robert Lewandowski, Philippe Coutinho and Lucas Hernández among others.

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