Magic Light’s Daryl Shute on The Gruffalo, BLE and new opportunities.
Including Bits and Pixels teaming with footwear brand Palladium on new Destiny line.
Range of consumer products arrive, complementing raft of new distribution deals.
Voice cast also includes Tracey Ullman, Hugh Skinner and Kit Harington.
Deal with Magic Light Pictures comes ahead of Zog Christmas premiere on BBC1.