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News extra: More licensing news from this week

Source rounds up more news from the licensing industry across the globe from the week.

Licensing Matters Global has secured significant agreements for Perfetti Van Melle’s Fruit-tella. With a focus on the UK and Benelux markets, LMG has delivered partners which will extend the brand’s reach to children, tweens, teens and young adults. Amber House has developed a range of ‘sweet treats for lips’ with the fruity lip balms available at Primark and having already sold more than 300,000 units; Imagine8 has launched a range with Claire’s Accessories; and Crackerjack UK will develop a line of bath fizzers and sponge gift sets for Q4 2023.

Hasbro has teamed up with sustainable tableware specialist bamboo bamboo to launch a limited edition range of Peppa Pig children’s tableware. “We are thrilled to collaborate with bamboo bamboo on their first ever licensing deal and delighted that they have chosen to do this with a globally recognised brand like Peppa Pig,” commented Leonie Goodman, UK category manager, licensing consumer products at Hasbro.

Following the successful launch of its adaptive dress-up, Rubies has added the Green Collection. The costumes in the range have been specially crafted with the environment in mind and are manufactured with 100% responsibly sourced materials and recycled polyester from plastic bottles. Costumes will be available in a wide range of children’s sizes from toddler to 9-10 years and will include characters such as Iron Man, The Hulk, Captain America and Star Wars’ Stormtrooper and Darth Vader.

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Mattel is accelerating its expansion into console games with the announcement of a multi-year strategic partnership with Outright Games, beginning with three new games for all consoles and PC, slated for release before the end of this year....
Jazwares has entered into a multiyear global toy licensing agreement with Scottgames LLC to produce a toy line inspired by the survival horror video game and film franchise Five Nights at Freddy’s. ...
Jane Garner’s funeral/celebration of life will be held on Friday 31 May...
Adding to its ever-expanding music portfolio, Hasbro has announced the summer release of Peppa's Party: The Album, the fifth studio release from beloved global preschool icon Peppa Pig, who is celebrating her 20th birthday this year....
Peter Rabbit
Penguin Ventures has announced its renewed long-term agency agreement with Sony Creative Products (SCP) in Japan for The World of Peter Rabbit, on behalf of brand owner and Beatrix Potter’s original publisher Frederick Warne & Co Ltd....
Supercell is expanding its partnership with WildBrain CPLG to bring Brawl Stars consumer products to millions of fans across the globe....
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