Including Cartoon Network securing new cross category deal with Sambro for Ben 10.
The Source rounds up more news from the licensing industry across the globe from the week.
Cartoon Network has secured a new cross category UK deal with Sambro for Ben 10. The first deal to be signed on-site at Sambro’s new southern showroom, it will include pocket money toys, creative play, stationery and backpacks, seeing Ben 10 enter new aisles and retail channels.
As part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel as its master toy licensee in the region. In addition, as part of the new licensing deal, the residents of Sesame Street will be featured in Mattel’s Mega Bloks-branded preschool construction sets across the US, Canada and Latin America.
An all new *NSYNC merchandise programme is to launch in celebration of the 20th anniversary release of the band’s 1998 debut album. Epic Rights will be developing a new line of 1990’s inspired fashion apparel, accessories, gifts and collectables.
The BTHA has confirmed that KidsOut will be the official charity for Toy Fair 2018. This will be the third year in succession that the children’s charity will host the annual Trolley Dash at the show.
One of Mexico’s leading football clubs – Club América – is teaming with Las Vegas-based One Entertainment for a licensing partnership throughout North America. The club is looking to expand on its success in Mexico and develop its brand, with products due to launch this holiday season.
Video game creation platform, Bloxels is collaborating with Star Wars on a new video game featuring the characters and environments. Bloxels Star Wars – from Mattel and Pixel Press, in collaboration with Lucasfilm – allows young jedi to create their own video games in a galaxy far, far away.
YouTube star Lauren Riihimaki – better known as LaurDIY – has unveiled a series of new licensees for DIY craft supplies, tools and kits, as well as finished products. The Brand Liaison has secured deals with Plaid Enterprises, Mattel, Cousin and CR Gibson.
9 Story has licensed season five of its hit animation Wild Kratts to Discovery Kids Latin America.
MHS Licensing has partnered with international wildlife and dog artist, Jim Killen. Jim’s portfolio is now available for licensing on a wide variety of product categories including bedding, bath, home and garden décor, paper products and puzzles among others.
DHX Media and Hulu have struck an exclusive streaming deal for season one of animated kids’ comedy, Supernoobs.
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