New lines include PAW Patrol, Disney Princess and Marvel characters.
Parragon is launching a new collection of story book bags featuring key licensed brands.
The Disney Princess, PAW Patrol and Marvel Universe bags will officially launch on October 28.
The Disney Princess story book bag includes Cinderella, Tangled, Beauty and the Beast and The Little Mermaid. Meanwhile, PAW Patrol fans will be able to pick up four books: Chase is on the Case; Pup, Pup and Away; Pit Crew Pups and Rubble to the Rescue.
Finally, the Marvel Universe collection includes Avengers Beginnings Iron Man; An Origin Story Captain America; An Origin Story Spider-Man; and An Origin Story The Hulk.