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Peppa Pig making waves with Cleaner Seas Project and major new initiative

This summer, Hasbro and Peppa Pig are making waves with a major retail and brand marketing initiative to mark United Nations World Oceans Day which launched on 8 June.

The initiative brings together high profile ecological, educational and retail partners including Cleaner Seas Project, Twinkl and George at Asda to help encourage young families to learn all about our oceans and what they can do to help protect them for future generations.

Educational publisher, Twinkl, has created free Peppa Pig educational activities and resources to help raise awareness throughout primary schools, early years providers and families at home about the little steps they can do to make a big difference to our seas.

Tackling the issue from the shore itself, Cleaner Seas Project has started its mission to complete a total of 11 beach and river cleans with schools invited to join events across the UK throughout June.

Meanwhile, retail partner George at Asda is building on the success of last year’s Plant with Peppa environment education initiative to join forces once again in celebration of this year’s World Oceans Day.

An exclusive range of clothing and homeware features ocean-themed designs sourced with more sustainable materials such as Better Cotton and in some products up to 83% recycled materials. The collection is now available in 435 UK Asda stores and displayed alongside dedicated World Oceans Day POS featuring key product and a QR code directing consumers to the Twinkl resources.

“We are thrilled to be working with George again on this Peppa Pig World Oceans Day campaign,” commented Cat O’Brien, retail director Europe and Asia at Hasbro. “At Hasbro, everything we do is centered in our Purpose: making the world a better place for all children, fans, and families. In October 2021, we launched our first Peppa Pig purpose driven campaign all about educating young families around the importance of helping our planet by planting trees.

“We are excited to embark on the next campaign which aims to help children learn more about our oceans and what we can do to help reduce litter reaching our shores.”

Supporting the campaign and boosting awareness of the initiative among families is celebrity ambassador and mum of three, Vogue Williams, who took to the shore of the River Thames armed with a host of young litter pickers from a local nursery to undertake the brand’s very first Peppa Pig shore clean up under the guidance of Cleaner Seas Project.

Avril Greenaway, cmo at Cleaner Seas Project, continued: “It’s no secret that Peppa Pig and her friends are heroes to preschoolers across the UK, so we were absolutely thrilled to work with her and Twinkl to provide guidance on the eco-educational activities and resources, as well as carry out the all important beach and river cleans for this campaign.

“Our goal is to drive positive change, no matter how big or small, so by working collaboratively with Peppa and Twinkl to help kids take their first steps towards being more environmentally aware has been fantastic.”

Jade Snart, sustainability and compliance expert at George, added: “We are very proud to have partnered with Peppa Pig again, this time to help celebrate World Oceans Day and raising awareness of cleaner oceans and a more sustainable planet. A number of the products within the George range will have a sustainable element to them as here at George we’re committed to doing the right thing by our customers and the planet.”

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