The Pokémon Company International is partnering with Rinascente for a new store takeover at its flagship location in Rome, until 2 October.
Pokémon’s latest immersive collaboration features a window takeover in the balconies of the store atrium, including a branded pop-up space in the exhibition area on floor -1 of Rinascente in Via del Tritone – which is just a few steps away from the Trevi Fountain and Piazza di Spagna in the heart of Rome.
The back to school takeover will also look to surprise fans with a special tribute to the Eternal City.
Pokémon will be the focus of a full-store takeover – with installations in the seven store windows showcasing the Pokémon Trading Card Game (TCG), video games for the Nintendo Switch system, and toys, all visible along the Via del Tritone.
Inside the store, the exhibition area a 350 square metre space located on floor -1 that is dedicated to events, exhibitions and designs – is hosting the unique installation. It’s Pokémon’s tribute to the Eternal City, with unique photo opportunities and a wide variety of Pokémon products available to browse and purchase.
The latest Pokémon video games for the Nintendo Switch system and Pokémon TCG products are available, as well as the latest Pokémon toys, including the squeezable Pikachu and Gengar Squishmallows plush from Jazwares, distributed by ReiToys.
Italian streetwear designers Dolly Noire will feature its exclusive apparel adorned with Kanto-region Pokémon including t-shirts, hoodies and accessories. Back to school (Seven), Mattel Mega Construx, mugs (Abysse), 3D backpacks (CyP), plus kids’ apparel and accessories (Difuzed) will also be available.
There will also be tables where friends can be challenged to TCG matches and Nintendo Switch systems to play.
The space will also include a special celebration of the magnificent 60-metre stretch of the ancient aqueduct featured in the exhibition area, with a 3D sculpture of the arches and a surprising underwater Pokémon life scenery.
Pikachu will also appear at the store takeover on 9-10 September.
“Pokémon is delighted to continue our partnership with Rinascente, with this latest immersive experience at its prestigious flagship store in Rome,” commented Mathieu Galante, director of licensing at The Pokémon Company International. “There are a great many fans of Pokémon in Italy, and to be able to engage with them through such fun and exciting experiences is something we will always strive for.”