This ad will be closed automatically in X seconds.

Rocky Horror Show licensing programme builds in advance of 50th anniversary

The Rocky Horror Show’s licensing programme – represented by Golden Goose – is gathering serious momentum with new licensees and new international agency representatives signed up in advance of the show’s 50th anniversary.

New licensees include dress-up (Smiffys) and illustrated comic books (Dark Horse) and categories in development include apparel, figurines, pinball and slot machines.

“Given the strength of the characters and the obvious love for the musical from generations of fans, it’s now time for Rocky Horror Show licensed products to take centre stage,” commented Adam Bass, director at Golden Goose.

Andy Leighton, the show’s music publisher, continued: “It’s exciting to have these phenomenal new partners on board. The international fanbase is definitely hungry for products that hit the brand’s sweet spot.”

Rebeckah Dalton, product director at Golden Goose, is gearing up for a raft of approvals: “We are developing a stunning new style guide that will establish The Rocky Horror Show as a force to be reckoned with for the 50th anniversary and many years to come.”

International sub-agencies have also been showing interest in the property with The Sharpe Company (US), The Dot Collective (Australia and New Zealand) and Joon International (South Korea) all on board.

The show has appeared in 30 countries and has been translated into 20 languages.

Golden Goose will be showcasing the property on stand C250 at BLE.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LibbyGrant500x500
 
Andrew Lloyd Webber’s Really Useful Group is significantly ramping up its licensing ambitions - welcoming experienced consumer products executive, Libby Grant to the role of chief commercial officer....
PrimarkPortugal500x500
 
The retailer is planning to open four new stores in four new cities, alongside extending its popular Colombo store in Lisbon....
SwizzelsOneStop500x500
 
The deal - brokered between Blonde Sheep Licensing and Louis Kennedy - covers six pin badge designs....
OGTheGrinch500x500
 
The family friendly games publisher is teaming up with Dr. Seuss Enterprises on a special physical update holiday edition of The Grinch: Christmas Adventures....
KeithTaperell500x500
 
The new structure sees a number of promotions including Keith Taperell at Bravado UK becoming vp of licensing....
LoveIslandshop500x500
 
The new pop-up shop will give fans an opportunity to purchase a variety of synonymous products seen on screen including the iconic water bottles for a four-week period at Bluewater Shopping Centre from 25 June....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.