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Sainsbury’s unveils Disney Heroes campaign

Special collectors cards and albums launch in all Sainsbury’s stores across the UK.

Sainsbury’s and Disney have teamed up for a unique collaboration which has seen the launch of new Disney Heroes collector cards and albums in all Sainsbury’s stores across the UK.

The initiative – which kicked off last week – will run until October 2 and brings Disney, Pixar, Star Wars and Marvel heroes together.

Customers will be able to get their hands on an exclusive collector’s album, along with 144 cards all based on characters from the stories.

Based around the theme of ‘unlock the hero in you’, the album and cards include facts, games and challenges ranging from Eating Well, and Getting Active and Being Smart to Expressing Yourself, Doing Good and Teaming Up to help keep children entertained and active.

Each challenge is associated with a different Disney Hero – from Marvel’s Incredible Hulk helping children eat well and Pixar’s The Incredibles showing how you can get active.

The albums are priced at £2.50 with two free card packs to get collections started. Customers will also receive one free pack of four cards for every £10 they spend in-store or online. Booster trading card packs are available for 50p.

To encourage healthier eating, an extra pack is also up for grabs when customers purchase Sainsbury’s Mini Easy Peelers, mini bananas, mini apples or mini pears.

In addition, there are some special effect cards that sparkle, glow in the dark, and have a secret picture beneath a rub-away surface.

“This incredible collaboration is bringing the world of Disney Heroes to Sainsbury’s stores for the first time via these special albums and cards,” said Mark Given, chief marketing officer at Sainsbury’s. “We can’t wait to see collectors make their own fruit-inspired lightsaber, dance like Groot or find the glittering Elsa card.

“We’re proud to showcase through this campaign that being a hero is not just about being strong and fast, but about being kind, working with others, being expressive and being smart.”

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