New social media campaign will begin birthday celebrations for popular character.
Sesame Street is marking Elmo turning 3½ years old (again) on February 3 with the launch of a new social media campaign, called #ELMOtivation.
The campaign will aim to encourage kids and adults to believe in themselves and see opportunities around them, and will feature a variety of shareable and inspirational content.
#ELMOtivation kicks off with a special video with Elmo and Grover.
The year-long initiative will see wise words being shared from the Sesame Street Muppets, such as “Sometimes me wonder what is friend? Then me remember, friend is someone to share last cookie with” from Cookie Monster; “Does it really matter if the trash can is half full or half empty? Just be happy there’s trash in it!” from Oscar the Grouch; and “Don’t be scared to colour outside the lines!” from Elmo.
#ELMOtivation will be supported by a theme song and accompanying music video, content from the upcoming season of Sesame Street, curated YouTube playlists featuring uplifting Sesame clips, and shareable social media content starring Elmo and all his Sesame Street friends.
The autumn will also see the launch of a star-studded dance video campaign featuring favourite characters and celebrities sharing their takes on Elmo’s Happy Dance.
“Who better than the eternally optimistic Elmo to inspire kids and adults to see new opportunities, play in whole new ways, and be everything they want to be,” said Scott Chambers, svp and general manager, North America Media and Licensing.
“Sesame Street is spreading positivity through the power of #ELMOtivation.”
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