65-date ‘Be A Hero’ Tour kicks off schedule of experiential activity to boost brand’s visibil
“We’re pleased that eOne shareholders support this transaction” says Hasbro ceo.
We delve into the licensing life of eOne’s head of UK licensing.
eOne preschool show will debut on China’s leading FTA broadcaster from March 21.
Week-long ‘Healthy Heroes’ campaign with PJ Masks to run across UK in February.
Opening of themed pop-up store in Tokyo kicks off retail launch of product.
Preschool show to air on three video on demand platforms from spring.
Family arm performing ahead of expectations for 6 months ending September 30 2017.
eOne is looking to add a global brand executive to its London-based team.