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eOne drives growth across Latin America for preschool roster

Deal secured with Sunny to be master toy distributor for Peppa Pig and Ricky Zoom in Brazil.

eOne has shared details of new distribution deals and toy partners to help drive growth across Latin America for its preschool roster.

The company has appointed Sunny as master toy distributor for both Peppa Pig and Ricky Zoom in the Brazil. Sunny will bring Peppa’s bestselling toy lines to retail from second quarter of the year including Peppa Pig’s house, vehicles and figurines alongside new play-sets such as the Ice Cream Van and Shopping Mall.

Sunny is also on board to distribute TOMY’s core collection of Ricky Zoom toys and play-sets focused on Ricky and his Bike Buddies. The range will debut at Abrin Toy Fair in São Paulo (March 8-11) before heading to retail in Brazil from May 2020, followed by a launch in Mexico in the second half of 2020.

Meanwhile, Candide will be adding a new line of vehicles to the latest PJ Masks toy range, which debuts at retail for second quarter of the year, while other new launches from current licensees include Elka, which will be launching a new 20cm vinyl Catboy figurine and Grow which will be producing new PJ Masks puzzles for Brazil.

“Our properties are going from strength to strength in South America and we’re delighted to welcome Sunny as new toy distributor, to further expand our presence in the region,” said eOne’s Murilo Hinojosa, vp licensing – LatAm, Family & Brands. “A year-long schedule of new episodes, events and digital engagement will bolster our licensing strategy and we look forward to giving visitors to Abrin Toy Fair an insight into our plans for 2020 and beyond.”

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