Agency on board to expand merchandise programme for key characters in Iberia and Germany.
Start Licensing’s Ian Downes on how exhibitions can give a real boost to licensed brands.
Sanrio’s Simon Gresswell on the company’s strong 2017 and plans going forward.
Retailer is launching apparel and accessories for Gudetama and Aggretsuko.
Exclusive egg-themed pop-up menu to launch in London, Manchester, Oxford outlets.
Chocolaterie teams with Sanrio to launch range of products inspired by brand.
Sanrio is looking to hire a licensing executive to further grow its team.
Including Endemol Shine Group restructuring its brand licensing division.
Restaurant to launch egg-themed pop up menu in celebration of character.