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Creighton’s hatches Gudetama chocolate lines

Chocolaterie teams with Sanrio to launch range of products inspired by quirky brand.

Creighton’s Chocolaterie has teamed with Sanrio to launch a new range of chocolate inspired by the quirky Gudetama brand.

The official launch – which takes place on September 3 – will be supported by a special slumber party initiative and pop-up shop.

The slumber party will take pace on August 30, followed by the pop-up shop from August 31 to September 2 at We Built This City in London’s Carnaby Street.

The Gudetama collection includes dark and milk chocolate bars, as well as chocolate eggs and truffles with names such as Sunny-Side Up, Five More Minutes, You Crack Me Up, This Is It, I’ll Do It Later and Lazy Egg Truffles.

Lucy Elliot, director of Creighton’s Chocolaterie, said: “We’re so excited to introduce an inclusive range of easy-going chocolate inspired by our favourite Lazy Egg, Gudetama from Japan.”

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