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Sanrio teams with Netflix to bring Gudetama animation to life

Sanrio has teamed with Netflix to create a hybrid live action and animation series inspired by its Gudetama brand.

Gudetama: An Eggcellent Adventure will be distributed worldwide later in 2022, as Sanrio looks to further build the profile of the lazy and unmotivated egg character.

Gudetama was created thanks to an edible character public popularity contest for new food-themed characters held by Sanrio in 2013 (Gudetama came in second place). The following year, from 2014 to 2020, short animated videos aired on a morning TV show, but despite the character’s popularity of over one million Twitter followers, Gudetama remains to be a listless, unmotivated, lazy egg.

The Netflix series will see Gudetama going in search of their mother, having been forced out of the fridge by an enthusiastic chick called Shakipiyo.

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