Care Bears and Hello Kitty are joining forces for a new collaboration which merges the worlds of the Sanrio character and the Cloudco favourites.
Launching in early spring, the special collection marks an exciting crossover between the two franchises, with an array of themed items being released.
A fashion collection and exclusive plush items will launch at Target, along with exclusive Loungefly bags, accessories, home goods and apparel at Hot Topic, plus novelty accessories, stationery and plush at Claire’s.
“Care Bears, the iconic brand known for its message of caring and friendship, has been cherished through generations,” commented Robert Prinzo, head of global licensing at Cloudco Entertainment. “We’re thrilled to have Hello Kitty and Friends join Care-a-Lot, adding their unique charm and magic. This collaboration opens new avenues for engagement and introduces the magic of Care Bears to new friends.”
Jill Koch, svp marketing, brand management and creative at Sanrio, continued: “We are happy to partner with Care Bears, a brand that exemplifies our core values of friendship, kindness and inclusivity, and bring fans a special assortment of super cute collectables in time for Hello Kitty’s 50th anniversary in 2024.
“We hope to bring smiles to everyone’s faces as they enjoy this iconic fusion of two brands that are dedicated to inspiring friendship around the world.”
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