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Games Global gets in the ring with UFC

Games Global has signed an exclusive deal with mixed martial arts organisation UFC for the development of branded content influenced by the globally popular sport.

The agreement was brokered by UFC’s licensing agency IMG.

Games Global will produce unique UFC-themed slot titles over a three-year period, with the first release ready for a global rollout in July this year following an exclusive soft launch in May.

The UFC-branded online slot games are digital versions of classic casino slot machine games that will feature various UFC themes and symbols, including UFC fighter likeness and images. Players spin the reels and aim to match symbols and images across paylines to win prizes, with the excitement heightened by features like free spins and wild symbols.

Users will be able to play the games through their local betting platform in regions where regulated iGaming is available.

Andy Booth, chief product officer at Games Global, commented: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”

Tracey Bleczinski, svp global consumer products at UFC, added: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”

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