This ad will be closed automatically in X seconds.

Key licensed names star in Morrisons ‘huge’ toy sale

Morrisons has unveiled what it describes as a ‘mega’ toy sale, with a number of familiar licensed names making an appearance.

As it becomes the latest supermarket to aim to help its customers spread the cost this Christmas, the toy sale has launched in 423 stores while stocks last, with customers being able to get up to 50% off toys.

Brands featured in the sale include L.O.L. Surprise, Super Mario Kart, Hot Wheels, Barbie, Peppa Pig and Play-Doh among others.

For example, Morrisons is offering Peppa Pig’s Wooden Playhouse for £52.50 – which comes with Peppa and George wooden figures – which is 50% off the RRP.

“We know that customers are under real financial pressure at the moment and want to help them when it comes to their Christmas shopping,” commented David Catton, toy buyer at Morrisons. “We’re reducing the price of our toys now to help customers spread the cost of the festive season and tick off some important jobs.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
HamleysItaly500x500
 
Hot on the heels of successful openings in Milan and Rome, Hamleys continues to drive its Italian expansion with the opening of its first shopping centre location in Bergamo’s Oriocenter....
TopLicensorsReport24500x500
 
This year’s License Global report also includes trend-predictive data for 2025 from IP owners across toys, fashion, food and beverage, entertainment and other consumer verticals....
ChintiParkerMrMen500x500
 
"We are thrilled to partner with Mr. Men Little Miss to create a collection that celebrates the unique personalities and playful spirit of these cherished characters."...
Crunchyrollrebrand500x500
 
Anime specialist Crunchyroll has unveiled a new brand identity - with the new look, feel and sound aiming to 'reflect the joy' that anime brings to fans, tapping into a spirit of fun and celebration....
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.