Key licensed names star in Morrisons ‘huge’ toy sale

Morrisons has unveiled what it describes as a ‘mega’ toy sale, with a number of familiar licensed names making an appearance.

As it becomes the latest supermarket to aim to help its customers spread the cost this Christmas, the toy sale has launched in 423 stores while stocks last, with customers being able to get up to 50% off toys.

Brands featured in the sale include L.O.L. Surprise, Super Mario Kart, Hot Wheels, Barbie, Peppa Pig and Play-Doh among others.

For example, Morrisons is offering Peppa Pig’s Wooden Playhouse for £52.50 – which comes with Peppa and George wooden figures – which is 50% off the RRP.

“We know that customers are under real financial pressure at the moment and want to help them when it comes to their Christmas shopping,” commented David Catton, toy buyer at Morrisons. “We’re reducing the price of our toys now to help customers spread the cost of the festive season and tick off some important jobs.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.