This ad will be closed automatically in X seconds.

Key licensed names star in Morrisons ‘huge’ toy sale

Morrisons has unveiled what it describes as a ‘mega’ toy sale, with a number of familiar licensed names making an appearance.

As it becomes the latest supermarket to aim to help its customers spread the cost this Christmas, the toy sale has launched in 423 stores while stocks last, with customers being able to get up to 50% off toys.

Brands featured in the sale include L.O.L. Surprise, Super Mario Kart, Hot Wheels, Barbie, Peppa Pig and Play-Doh among others.

For example, Morrisons is offering Peppa Pig’s Wooden Playhouse for £52.50 – which comes with Peppa and George wooden figures – which is 50% off the RRP.

“We know that customers are under real financial pressure at the moment and want to help them when it comes to their Christmas shopping,” commented David Catton, toy buyer at Morrisons. “We’re reducing the price of our toys now to help customers spread the cost of the festive season and tick off some important jobs.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

TIGA, the trade body representing the UK video games industry, has delivered its Spring Budget submission to the Rt Hon Jeremy Hunt MP, Chancellor of the Exchequer, as it looks to drive further growth in the sector....
The clock is ticking to get your entries in for the Brand & Lifestyle Licensing Awards 2024 - with the entry portal closing on Friday 8 March, so don't delay....
The 'phygital' fashion pioneer is partnering with Warner Bros. Discovery Global Consumer Products on limited edition physical apparel paired with digital collectables that offer real-world value and consumer experience....
The Swedish entertainment company has acquired the majority share of award-winning American singer-songwriter Cyndi Lauper’s master recording revenue and publishing....
Year-on-year sales for the costume division of Jakks Pacific dropped 12%, but were 22% higher than 2021....
Robyn Cowling joins the apparel licensee as head of licensing, while Craig Moore appointed as head of sales....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.