Fizz Creations has described its latest collaboration as one which ‘marries nostalgia with innovative gaming’.

Start Licensing’s Ian Downes casts his expert eyes over some of the most recent promoti

Netflix is number one in the 100 Coolest Brands for Kids & Teens according

‘Brand partnerships will become ever more important as the media mix changes’.

Start Licensing’s Ian Downes looks at licensed retail activity outside of bricks and mortar.

Innovation is the name of the game for Start Licensing’s Ian Downes this week.

Limited edition packs have been inspired by the singer’s latest album.

Sandwich cookie brand has collaborated with three European influencers.