Fizz Creations has described its latest collaboration as one which ‘marries nostalgia with innovative gaming’.
The company is collaborating with long-term licensing partner Bandai Namco Entertainment to support the current Oreo x PAC-MAN campaign.
Under the tagline ‘Scan-Play-Win’, the initiative aims to give consumers a ‘unique and interactive’ experience, blending the classic game with the taste of Oreo cookies.
For a limited time, Oreo enthusiasts and PAC-MAN fans alike can find special edition Oreo packages featuring exclusive PAC-MAN designs. By scanning their Oreo, consumers will unlock the opportunity to dive into a digital PAC-MAN game, with a chance to win a number of prizes.
Adding to this, Fizz Creations has revamped its PAC-MAN Arcade Keyring to include the Oreo logo, making it a coveted prize in the campaign’s roster.
“Working with PAC-MAN on this consumer campaign has been an absolute delight,” commented Zoe Ryan, head of marketing at Fizz Creations. “It’s a fantastic blend of nostalgia and innovation, bringing together two iconic brands in a fun and engaging way. We’re thrilled to be a part of such a creative and interactive campaign that not only celebrates the legacy of PAC-MAN but also brings enjoyment to consumers.”
The latest venture with PAC-MAN follows hot on the heels of Fizz Creations’ recent accolade at the Spielwarenmesse ToyAward, where it was honoured for its Arcade in a Tin games featuring PAC-MAN and Tetris.
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