As Toy Fair kicks off at Olympia, we chat to the BTHA about why licens
BLE’s Anna Knight asks if licensing has finally woken up to the potential of gaming.
‘Esports is a great opportunity to get brands out there and for team merch.’
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
Including the first ever Peaky Blinders VR game being prepped for 2020 arrival.
Range inspired by games & franchises including World of Warcraft and Overwatch.
The Integrity Club has worked with video games brands such as Call of Duty.