Microsoft first announced the £56 billion acquisition of Activision Blizzard – the company behind
How Activision Blizzard has been steadily building its reputation in consumer products.
As Toy Fair kicks off at Olympia, we chat to the BTHA about why licens
BLE’s Anna Knight asks if licensing has finally woken up to the potential of gaming.
‘Esports is a great opportunity to get brands out there and for team merch.’
The planned acquisition includes franchises such as Warcraft, Diablo, Overwatch, Call of Duty and Ca
The fashion and entertainment accessories specialist has joined forces with Blizzard Entertainment to create produ
The company ‘significantly exceeds’ its prior outlook for the first quarter, with strong growth
Company adds major franchises Overwatch and World of Warcraft to its offering.