eOne talks charity and promotional tie-ups and celeb endorsement.
Beanotown characters don wacky Christmas jumpers to help support charity.
Range of products launch with clothing brand with sale proceeds going to charity.
Retailer to launch dedicated store for Save the Children’s annual day.
Including WBCP securing deals with Hot Topic and Panini for Fantastic Beasts.
New public art trail will celebrate the release of the big screen adaptation.
Grocer selling 39 Mog the Cat books a minute since debut of Christmas TV ad.
Well loved children’s book character takes starring role in ad and in-store.