The LEGO Group has taken the wraps off the new LEGO DUPLO Peppa Pig sets in collaboration with Hasbro.
The new sets are aiming to ‘spark imagination’ and inspire fun play opportunities, combining the building adventure of LEGO DUPLO with the settings, characters and storytelling from the hit preschool show.
The four sets have been thoughtfully designed with Learning through Play at the heart to provide kids with the opportunity to develop both EQ (Emotional Quotient) and IQ (Intelligence quotient) skills while playing out their stories. For instance, when role-playing daily routines, toddlers learn to understand feelings, strengthen imagination and creativity as well as building relations, all while having fun.
The sets include the Peppa Pig Garden and Tree House, Peppa Pig Boat Trip, Peppa Pig Supermarket and Peppa Pig Birthday House.
“We are excited to finally reveal the LEGO DUPLO Peppa Pig sets,” commented Roberta Cardazzo, design manager at The LEGO Group. “They have been brought to life through an incredible team effort across both brands, where our goal was to capture the essence of the playful PEPPA PIG world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series – and in parallel support their learning and development journey through play.”
Casey Collins, president of licensed consumer products at Hasbro, continued: “For two decades, Peppa Pig has taught values of confidence, friendship and individuality to preschoolers around the world. These themes are carried through every touchpoint from the brand, from entertainment to live experiences, toys and more.
“Crafted specifically for little hands, LEGO DUPLO is the perfect expansion to the world of Peppa Pig. With these colourful sets, preschoolers build foundational skills and explore the world around them with their best friend Peppa by their side.”
In addition to the products, The LEGO Group and Hasbro have also joined forces with Merlin Entertainments to create unique play experiences, with LEGO DUPLO Peppa Pig play areas coming to select attractions and theme parks.
The first LEGO DUPLO PEPPA PIG play park area will open in Billund, Denmark on 23 March at LEGOLAND Billund. This will be followed soon after by Europe’s first standalone Peppa Pig Theme Park soon to open in Günzburg situated next to LEGOLAND Deutschland.
The LEGO DUPLO PEPPA PIG app is also globally available for pre-order. The app provides preschoolers with a fun and safe digital play experience where they can build, play, and learn on fun adventures with Peppa.
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