Fast growing brand hops into channel’s top ten; TOMY master toy deal also renewed.
The fast growing Molang property is heading into 2019 on a high, having charmed audiences since its launch on Tiny Pop and also securing a renewal with TOMY as its master toy partner.
The brand – handled by Licensing Link Europe in the UK on behalf of worldwide licensor, Millimages – launched on the free to air channel in September.
Ratings for the 15-minute show have been well above the channel average, positioning the show within the top ten on Tiny Pop (Source: BARB / Tiny Pop / Kids 4-15 / All Platforms / Average audience 000s / 29th Sep-30 Nov’18 / 06:00-23:59).
Meanwhile, the renewal of TOMY’s master toy deal for Molang – which covers EMEA and Australia – is for three years.
This month sees TOMY, along with Blueprint Collections (the Molang stationery and gift licensee), participating in Christmas on-air and online campaigns on the Tiny Pop channel and website.
“Molang is a delightful series, so we’re really pleased with how it’s performed on the channel since its launch on September 29th,” said Sarah Muller, vp, Children’s and Youth Entertainment Programming, Sony Pictures Television. “Our recent Halloween campaign worked well and now we’re looking forward to our prestige Christmas schedule which features Molang and Piu Piu at its heart.”
Ian Wickham, director of Licensing Link Europe, added: “We are delighted that TOMY has come back for a further three years as our master toy partner. This, just as we see Molang taking off on free to air TV here in the UK with strong audience numbers.”